65 minutes
Average Daily Short-Form Video Consumption
Indonesian users spend nearly an hour daily on short-form videos in 2026.
78%
Percentage of Brands Using Video Marketing
Majority of Indonesian brands leverage short-form videos for marketing campaigns.
1.2 trillion IDR
Mobile Video Ad Spend (IDR)
Total mobile video advertising expenditure has reached approximately 84 million USD.
Over 150 million videos
User-Generated Video Content Creation
Indonesian users actively produce and share short videos daily.
45 million new users
Growth in Short-Form Video Platform Users
User base on platforms like TikTok and Instagram Reels increased significantly in 2026.
Indonesia's digital landscape in 2026 shows a remarkable surge in short-form video consumption, with users dedicating nearly an hour daily to engaging content. The proliferation of affordable smartphones and high-speed internet has driven this trend, making short videos a vital part of daily life and marketing strategies. Brands are increasingly adopting video marketing, with over three-quarters leveraging this format to connect with Indonesian consumers.
The advertising investment in short-form videos continues to grow, reaching substantial figures in IDR and USD, reflecting robust market confidence. User-generated content remains a significant driver of platform engagement, fostering a vibrant ecosystem of content creators. As the user base expands rapidly, marketers are capitalizing on this momentum to enhance brand visibility and consumer interaction across Indonesia's dynamic digital environment.
Frequently Asked Questions
What is the most popular short-form video platform in Indonesia in 2026?
TikTok remains the leading platform, with Instagram Reels and YouTube Shorts also gaining significant user engagement.
How are brands in Indonesia utilizing short-form videos for marketing?
Brands are using short videos for product promotion, tutorials, influencer collaborations, and interactive campaigns to increase reach and engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.