Indonesia's digital advertising landscape in 2026 shows robust growth with total ad spend reaching approximately USD 1.8 billion. Shopping ads continue to dominate PPC campaigns, accounting for 35% of total spend, driven by increased smartphone penetration and e-commerce adoption. The average CPC remains competitive at Rp 3,200, reflecting the country's dynamic retail environment and rising consumer purchasing power. Marketers increasingly prioritize mobile shopping ads, which now generate 78% of traffic.
The average conversion rate for shopping ads is projected at 4.5%, indicating effective targeting and ad relevance. Local businesses are leveraging advanced ad targeting tools to reach fragmented consumer segments, resulting in higher engagement. As Indonesia's digital economy matures, advertisers focus on optimizing mobile user experiences and personalized shopping campaigns. Continued growth in internet users and e-commerce will further amplify shopping ad performance in the coming years.