Indonesia's mobile search share has surged to 75% in 2026, reflecting the nation's increasing reliance on mobile devices for online activities. The rapid adoption of smartphones and affordable data plans has fueled this growth, making mobile the primary channel for digital interactions. Businesses are shifting their marketing strategies to target mobile users more effectively, recognizing the importance of mobile-first advertising.
Total digital advertising expenditure has reached Rp 120 trillion, indicating robust growth in Indonesia's digital economy. The average mobile user now spends around $250 monthly on apps and services, showcasing high engagement levels. E-commerce platforms continue to expand, generating approximately $45 billion in revenue, driven by improved logistics and digital payment systems, fostering a thriving online marketplace.