Facebook Marketing Statistics in Indonesia (2026)

By 2026, Indonesia's Facebook user base has grown to approximately 87 million, making it a vital platform for digital marketing. The rise in social media advertising spend to USD 1.2 billion reflects increased investment by brands targeting the country's youthful and mobile-centric population. Engagement rates remain healthy at around 4.8%, driven by rich content and localized campaigns, while mobile usage accounts for nearly 78% of activity, emphasizing the importance of mobile-optimized marketing strategies.

E-commerce via Facebook has seen substantial growth, with estimated sales reaching USD 2.5 billion in 2026. This demonstrates the platform's effectiveness in converting engagement into transactions. As Indonesia continues to digitalize, businesses leverage Facebook’s targeted advertising options and data-driven insights to refine their campaigns, ensuring higher ROI. The combination of high user engagement and increased ad spend positions Facebook as a dominant force in Indonesia’s social media marketing landscape.