Cross-Border E-commerce Statistics in Indonesia (2026)

Indonesia's cross-border e-commerce sector has experienced significant growth, with revenues reaching USD 25 billion in 2026. The surge is driven by increased internet penetration, smartphone adoption, and improved logistics infrastructure. Consumers are increasingly seeking international products, especially in electronics, fashion, and beauty, reflecting a shift towards globalized shopping habits. The average transaction size has grown, indicating higher consumer confidence and spending power in the digital marketplace.

Mobile commerce dominates, accounting for 78% of all cross-border transactions, highlighting the importance of mobile-friendly platforms. Indonesian shoppers are becoming more savvy, using multiple devices and payment methods for seamless shopping experiences. The expansion of local payment solutions and faster delivery options have further fueled market growth, positioning Indonesia as one of Southeast Asia's leading cross-border e-commerce markets in 2026.