India's mobile search share has surged to 78.5% in 2026, driven by increased smartphone penetration and affordable data plans. The country's mobile marketing spend has reached approximately ₹1.35 trillion, reflecting the growing importance of mobile channels for brands. With over 820 million mobile internet users, digital marketers are focusing heavily on mobile-first strategies to capture consumer attention and boost conversions.
The average CTR for mobile search ads stands at 4.2%, indicating high engagement levels among Indian users. Mobile commerce continues to expand rapidly, with 1.2 billion transactions expected this year, emphasizing the shift towards mobile shopping. These trends underline India's evolving digital landscape, where mobile devices dominate user behavior and advertising investment.