In 2026, Icelanders continue to embrace short-form video content, with daily consumption averaging nearly an hour. Marketers increasingly prioritize short videos, with over two-thirds integrating them into their campaigns, especially on TikTok. This trend reflects Iceland's growing digital maturity and the effectiveness of video marketing in engaging local audiences. The substantial ad spend underscores the importance of short videos in Iceland's advertising landscape.
The high engagement rate suggests that Icelandian viewers respond well to concise, creative content, making short-form videos a vital component of digital marketing strategies. As content quality improves and platforms innovate, businesses are expected to see continued ROI from video campaigns. Overall, short-form video marketing is poised to remain a dominant trend in Iceland's digital ecosystem through 2026.