Iceland's mobile commerce landscape continues to expand, with 78% of online shoppers now making purchases via mobile devices in 2026. The proliferation of high-speed internet and improved smartphone accessibility has significantly contributed to this growth. E-commerce revenue has reached €1.2 billion, reflecting increased consumer confidence and digital adoption in the country. Average mobile purchase values are around €115, indicating a steady rise in consumer spending online.
Digital payment methods dominate Icelandic e-commerce, with 85% of transactions completed through digital wallets or bank transfers. The online retail sector has experienced a 12% growth rate this year, driven by innovative payment solutions and improved logistics. Iceland's digital economy is poised for sustained expansion, driven by tech-savvy consumers and government initiatives supporting digital infrastructure development.