In 2026, Facebook remains the dominant social media platform in Honduras, with over 5.2 million users actively engaging on the platform. The average user spends nearly two hours monthly on Facebook, indicating high engagement levels. Businesses increasingly leverage Facebook ads, with total ad spend reaching USD 38 million, reflecting growing digital marketing investments in the country.
The average CPC for Facebook ads in Honduras has stabilized at around USD 0.25, making it a cost-effective channel for local advertisers. With approximately 3.8 million people reached through targeted campaigns, brands can effectively build awareness and drive conversions. The social media marketing landscape in Honduras continues to evolve, driven by increased internet penetration and smartphone adoption.