1.2 million
Social Commerce Users
Number of active social commerce users in Haiti
USD 45
Average Spending per User
Average monthly expenditure per user in social commerce
35%
Top Category - Fashion
Percentage of social commerce sales in fashion products
20%
Emerging Category - Electronics
Share of electronics sales within social commerce
65%
Mobile Payment Adoption
Percentage of social commerce transactions via mobile payments
By 2026, Haiti's social commerce landscape has expanded significantly, with over 1.2 million active users engaging mainly through mobile devices. Fashion remains the dominant category, accounting for 35% of sales, driven by affordable pricing and local brands expanding online. Electronics sales are also rising, representing 20% of transactions, reflecting growing demand for affordable gadgets and appliances.
Mobile payment adoption has reached 65%, facilitating easier transactions and wider access for users in rural and urban areas. Social commerce is becoming a vital part of Haiti's retail ecosystem, supporting small businesses and entrepreneurs. Continued infrastructure improvements and digital literacy efforts are expected to further boost social commerce growth in the coming years.
Frequently Asked Questions
What are the main social commerce categories in Haiti?
Fashion, electronics, beauty, and home goods are the leading categories in Haiti's social commerce market in 2026.
How is mobile payment impacting social commerce in Haiti?
Mobile payments, used in 65% of transactions, are making social commerce more accessible and convenient for Haitian consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.