Guyana's social commerce sector is experiencing rapid growth, with revenue projected to reach USD 45 million in 2026. The increase is driven by rising internet penetration, smartphone adoption, and expanding social media usage among the population. This digital shift is enabling more local businesses and entrepreneurs to leverage social platforms for sales, creating a vibrant and evolving e-commerce landscape.
With a social media penetration rate of 65%, Guyana's digital economy is poised for further expansion. The average spend per user indicates a growing consumer confidence in online shopping, fueled by improved logistics and digital payment options. This momentum suggests a sustainable increase in social commerce activities, fostering economic development and digital inclusion in the country.