Social Commerce Statistics in Guyana (2026)

Guyana's social commerce landscape in 2026 shows significant growth, with total sales reaching approximately $150 million USD. The increasing smartphone penetration and internet access facilitate widespread adoption of social shopping, especially among young consumers. Fashion and electronics dominate the categories, reflecting local preferences and import trends. The average order value remains around $125 USD, indicating a healthy level of consumer spending in digital platforms.

The high mobile shopping penetration of 78% underscores the importance of mobile-friendly platforms for local businesses. As social commerce continues to expand, more entrepreneurs are leveraging social media to reach customers directly, especially in urban areas like Georgetown. With ongoing improvements in internet infrastructure and digital literacy, social commerce is poised to become a key component of Guyana's retail ecosystem in 2026.