In 2026, Guyana's short-form video landscape has seen significant growth, with 1.2 million active users, representing a substantial portion of the population. Users are engaging intensely, spending an average of 45 minutes daily on platforms like TikTok and Instagram Reels. Brands are increasingly leveraging these platforms, with 68% adopting short video ads to boost outreach and engagement, reflecting the medium's rising importance in digital marketing.
The advertising spend on short-form videos continues to grow rapidly, with a 25% annual increase. Campaigns now reach around 350,000 users on average, demonstrating the medium’s effectiveness for brand visibility. This trend underscores the shift towards video-centric marketing strategies among Guyanese businesses, driven by high engagement rates and the widespread adoption of mobile internet.