Programmatic Advertising Statistics in Guyana (2026)

Guyana's digital advertising landscape is experiencing rapid growth, with a projected total ad spend of 15 million USD in 2026. The majority of this budget is directed towards mobile and programmatic channels, reflecting the increasing mobile penetration and digital maturity in the country. PPC advertising continues to dominate, capturing 42% of the digital ad market, driven by brands seeking measurable ROI and targeted reach.

The shift towards programmatic advertising is evident, with 65% of digital impressions delivered through automated platforms. The average CPC remains competitive at 0.35 USD, making digital ads a cost-effective option for local and international brands. As digital infrastructure improves and internet access expands, Guyana's advertising ecosystem is poised for sustained growth and innovation.