Guyana's mobile traffic share has surged to 78% in 2026, reflecting the nation's increased reliance on smartphones for browsing, shopping, and socializing. The growth in mobile device usage has driven a significant rise in mobile marketing investments, reaching GYD 1.2 billion (USD 5.5 million). As smartphone penetration reaches 65%, businesses are increasingly tailoring campaigns to mobile platforms to engage consumers effectively.
The average mobile session duration of nearly 5 minutes indicates high user engagement in Guyana. With a mobile ad CTR of 3.4%, advertisers are seeing better response rates, signaling mature digital marketing strategies. These trends underscore Guyana's transition into a mobile-first digital economy, presenting opportunities for further growth in mobile commerce and targeted advertising.