In 2026, Guyana's Facebook user base has grown to approximately 1.2 million, reflecting increased digital adoption. Mobile access dominates, with 78% of users engaging via smartphones, making mobile-first marketing strategies crucial for businesses. The average user spends around 45 minutes daily on Facebook, indicating high engagement levels that marketers can leverage for targeted campaigns.
Advertising expenditure on Facebook has surged to G$1.8 billion, demonstrating the platform's vital role in digital marketing. With over 250,000 active business pages, local companies are increasingly investing in social media advertising to reach diverse audiences. This growth signifies a maturing digital economy and the importance of data-driven marketing in Guyana's expanding online landscape.