In 2026, Guyana's digital advertising sector continues to expand, with average Facebook ad costs around $0.45 per click. Small and medium businesses increasingly utilize Facebook ads to reach local audiences, contributing to an estimated monthly ad spend of G$1.2 million. The growing digital engagement is driven by increased internet penetration and mobile device usage, making Facebook a strategic platform for advertising growth.
Projected ad revenue from digital platforms in Guyana is G$15 million annually, reflecting a robust digital economy. The platform's reach of approximately 4.5 million users underscores its significance in marketing strategies. As more businesses recognize the value of targeted advertising, the adoption rate among small enterprises reaches nearly 80%, positioning Facebook as a key driver of digital commerce in Guyana.