0.12%
Average CTR for Display Ads
Guyana's display ad CTR is expected to rise slightly due to increased digital engagement.
15.3M
Digital Ad Spend (USD millions)
Total digital advertising expenditure in Guyana projected to reach $15.3 million in 2026.
0.18% / 0.07%
Mobile vs Desktop CTR
Mobile ads outperform desktop with higher CTR, reflecting mobile-first digital behavior.
8.7M
PPC Campaign Spend (USD millions)
Paid search advertising is the dominant form of paid online marketing in Guyana.
2.4%
Ad Engagement Rate
Overall engagement rate for display advertising in Guyana is forecasted to improve as ad relevance increases.
Despite the relatively low overall CTR, the growth in PPC and display ad investments points to an expanding digital economy. As internet penetration deepens and digital literacy improves, Guyana's advertising landscape is set to become more competitive and sophisticated. Marketers are likely to focus on mobile-first campaigns and data-driven personalization to maximize ad effectiveness and ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.