Social Commerce Statistics in Guinea-Bissau (2026)

Guinea-Bissau’s digital landscape in 2026 shows a significant rise in social commerce, with TikTok Shop leading the way. The country has nearly 1.2 million active users, reflecting increased smartphone penetration and internet access. Consumers are engaging more with local and international brands through short videos, boosting sales and digital entrepreneurship. The revenue generated signifies a mature online shopping environment despite the country's small population.

The growth of social commerce is further driven by a vibrant community of influencers, totaling around 4,500, who promote products across various categories. The average monthly spend indicates growing consumer confidence in digital transactions. As digital literacy improves and internet infrastructure advances, Guinea-Bissau’s social commerce sector is poised for continued expansion, creating new opportunities for entrepreneurs and international brands seeking entry into West Africa.