Guinea-Bissau’s mobile commerce market is expected to grow steadily in 2026, driven by increased smartphone adoption and mobile network expansion. With an internet user base reaching 1.2 million, more consumers are expected to shift to online shopping, although penetration remains modest at 12%. The total e-commerce revenue is forecasted to reach $45 million, reflecting rising consumer confidence and improved digital infrastructure. The average transaction value of $35 indicates a developing but increasing online spending tendency.
The digital payment adoption rate of 24% suggests that cash on delivery remains prevalent, but digital payments are gaining ground. This shift will likely enhance the overall efficiency and security of online transactions. As mobile internet access expands, Guinea-Bissau’s e-commerce landscape will become more competitive, attracting local and regional players eager to tap into the emerging online economy. Continued investments in digital infrastructure will be key to further growth.