Facebook Marketing Statistics in Guinea-Bissau (2026)

By 2026, Facebook remains the dominant social media platform in Guinea-Bissau, with over 820,000 users actively engaging with content. The advertising market has grown to around $2.1 million USD, reflecting increased digital marketing efforts by local businesses. Engagement rates have improved, with users interacting with posts at an average of 4.5%. The rise in mobile usage continues to be significant, with most Facebook activity conducted on smartphones, driving targeted mobile marketing strategies.

Small and medium enterprises increasingly leverage Facebook for marketing, leading to approximately 15 active business pages in the country. The surge in social media advertising indicates a shift towards digital channels for brand awareness and customer engagement. As internet penetration deepens and smartphone adoption increases, Guinea-Bissau’s digital marketing ecosystem is poised for further growth, offering new opportunities for local entrepreneurs and international brands alike.