In 2026, Guinea-Bissau's Facebook advertising landscape shows an average CPM of 150,000 CFA, reflecting increased digital engagement. The monthly ad spend has risen to approximately $75,000, indicating growing confidence in digital channels. The CTR of 3.2% suggests more targeted and effective ad campaigns, while over 1,200 businesses actively advertise on Facebook, marking a significant digital adoption milestone for the country.
The digital advertising market in Guinea-Bissau is expanding rapidly, with a 23% yearly growth rate. This surge is driven by increased internet penetration and smartphone usage among the population. Local businesses are increasingly leveraging Facebook ads to reach consumers, enhancing marketing efficiency. As digital literacy improves, the advertising costs and effectiveness are expected to continue climbing, fostering a vibrant online marketing ecosystem.