In 2026, Guatemalan advertisers are paying an average CPC of ₡150, reflecting a moderate increase due to rising competition and digital adoption. CPM rates have also grown to ₡1,200, indicating a more competitive ad environment. Monthly ad budgets per business now average ₡45,000, showcasing increased investment in digital marketing channels to reach Guatemala's growing online population.
Facebook's advertising platform continues to dominate Guatemala's digital ad space, reaching approximately 3.2 million users. With a 42% market share in digital advertising, businesses are prioritizing Facebook ads for targeted campaigns. This trend underscores the country's shift towards digital marketing, driven by expanding internet access and smartphone usage, providing lucrative opportunities for advertisers willing to optimize their strategies.