In 2026, Grenada's ad blocking rate has reached 35%, reflecting increased awareness and concern over intrusive advertising. Despite this, digital ad spend continues to grow, reaching approximately USD 12 million, driven by local businesses aiming to expand their online presence. Mobile internet penetration remains high at 78%, indicating widespread smartphone usage that supports targeted marketing strategies.
The average daily screen time of 4.5 hours suggests Grenadians are highly engaged online, providing valuable opportunities for digital advertisers. E-commerce is expanding rapidly, with an 18% growth rate, highlighting the importance of digital channels for retail growth. Marketers need to consider ad blocking trends and optimize content to connect effectively with consumers in this evolving digital landscape.