Social Commerce Categories in Greece (2026)

By 2026, social commerce in Greece has seen substantial growth, with revenues reaching €2.8 billion. The increase reflects rising consumer confidence and the proliferation of social media platforms facilitating online shopping, especially in fashion and accessories. The majority of buyers prefer mobile devices, with 78% engaging in social commerce via smartphones, indicating a shift towards mobile-first shopping experiences.

Greek consumers are increasingly spending more per transaction, averaging €665 per shopper. This trend is driven by targeted social media campaigns and the popularity of influencer marketing. As social commerce continues to evolve, local brands are leveraging these platforms to reach wider audiences, making social shopping a vital part of Greece's retail landscape in 2026.