€0.45
Average CPC for Shopping Ads
The typical cost-per-click for shopping ads in Greece has increased slightly, reflecting higher competition in e-commerce.
€580 million
Total Digital Ad Spend
Greece's digital advertising expenditure is projected to reach €580 million in 2026, showcasing growth in online marketing investments.
35%
Share of E-commerce Revenue from Paid Ads
Over a third of Greece's e-commerce revenue now comes from paid advertising, indicating its vital role in online sales.
4.8%
Average Conversion Rate
Conversion rates for shopping ads in Greece are averaging nearly 5%, reflecting effective ad targeting strategies.
72 million
Mobile Shopping Ad Clicks
Mobile devices account for the majority of shopping ad clicks, emphasizing the shift towards mobile e-commerce.
Greece's digital advertising landscape is rapidly evolving, with a noticeable increase in shopping ad investments. The average CPC has risen modestly, driven by heightened competition among retailers aiming to capture online shoppers. The growth in ad spend highlights the importance of PPC strategies in the country's broader e-commerce expansion, which is supported by increased internet penetration and smartphone usage.
Conversion rates remain strong at approximately 4.8%, indicating effective ad campaigns and targeted marketing efforts. The predominance of mobile clicks underscores the need for mobile-optimized shopping ads. As Greece continues to digitize its retail sector, businesses are expected to allocate more budget towards paid advertising to stay competitive and drive online sales growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.