Ghana's mobile search share has surged to 78% in 2026, reflecting the country's rapid digital adoption and increased mobile internet accessibility. Businesses are increasingly optimizing their content for mobile platforms to reach consumers effectively. The digital advertising spend of USD 520 million indicates a robust digital economy, driven by rising smartphone penetration and improved connectivity.
With 84% of the population using mobile internet, Ghana's digital landscape is thriving, especially in e-commerce where 62% of online transactions are mobile-based. The average cost per click for mobile search ads remains competitive at USD 0.22, encouraging small and large businesses to invest more in targeted mobile marketing campaigns. This trend is expected to continue as mobile usage becomes dominant across sectors.