Germany's mobile commerce market has experienced significant expansion by 2026, with 78% of internet users actively shopping on their smartphones or tablets. The average transaction value has risen to €125, reflecting increased consumer confidence and improved mobile shopping experiences. Mobile commerce now accounts for over a quarter of total retail sales, underscoring its growing importance in the German retail landscape.
The number of mobile commerce users has reached approximately 52 million, driven by widespread smartphone adoption and high-speed internet. Digital payment methods are prevalent, with 72% of mobile shoppers using digital wallets or mobile payments, indicating a shift towards more convenient and secure transaction options. Retailers continue to optimize their platforms for mobile devices to capitalize on this trend.