In 2026, Georgians spend approximately 45 minutes daily on short-form videos, reflecting high user engagement and the platform's popularity among all age groups. With 72% of the population actively using short-form video apps, businesses are increasingly investing in video marketing to reach their target audiences effectively. The rapid growth in ad spend, reaching around $120 million USD, underscores the sector's expanding importance in Georgia's digital landscape.
The average engagement rate of 5.8% indicates that viewers are highly responsive to video content, making short-form videos a valuable marketing tool. TikTok remains the dominant platform for brands aiming to boost visibility and interaction. As digital adoption accelerates, Georgian companies are leveraging innovative video strategies to stay competitive and connect with consumers authentically in this dynamic environment.