By 2026, mobile search accounts for a significant majority of online activity in Georgia, with 78% of all searches conducted via smartphones. The surge in mobile device usage reflects increased internet accessibility and smartphone adoption across urban and rural areas. Consequently, mobile marketing spend has grown substantially, reaching USD 120 million, indicating businesses’ focus on reaching a mobile-first audience.
The average mobile session lasts about 4.5 minutes, showing high user engagement on mobile platforms. The mobile conversion rate has also improved to 5.2%, driven by optimized mobile websites and targeted advertising. With 86% of Georgian businesses adopting mobile advertising strategies, the digital marketing landscape is becoming highly competitive, emphasizing the importance of mobile-centric marketing approaches.