In 2026, Georgia's Facebook advertising costs have remained relatively affordable, with CPC averaging around 0.45 GEL, making it a cost-effective platform for local businesses. The CPM of approximately 4.20 GEL highlights a competitive ad environment, supporting targeted campaigns across diverse sectors. Overall digital ad spend continues to grow, driven by increased digital adoption and SME engagement in online marketing strategies.
The number of active Facebook advertisers in Georgia has reached 12,000, indicating robust digital marketing activity. The average CTR of 1.8% suggests that ads are effectively engaging audiences, leading to higher conversion potential. Businesses are increasingly investing in paid ads to expand reach and drive sales, reflecting Georgia's evolving digital economy and the importance of social media marketing for local growth.