Cross-Border E-commerce Statistics in Georgia (2026)

Georgia's cross-border e-commerce sector is projected to reach $1.2 billion in sales by 2026, reflecting rapid digital adoption and expanding consumer preferences for international products. Nearly half of online shoppers in Georgia are engaged in cross-border transactions, driven by improved logistics and digital payment options. The country hosts around 35 active cross-border e-commerce platforms, catering to diverse consumer needs and boosting international trade.

Mobile commerce dominates the cross-border segment in Georgia, accounting for 65% of total sales, emphasizing the importance of mobile-friendly platforms. The average transaction value remains modest at $85, indicating cost-conscious consumers seeking affordable international goods. Continued infrastructure investment and digital literacy initiatives are expected to further accelerate growth in this dynamic sector.