3 minutes 45 seconds
Average Session Duration
Reflects user engagement levels across Gambian websites in 2026
1.2 million
Monthly Active Users (MAUs)
Number of unique users engaging with online platforms monthly in Gambia
42%
Bounce Rate
Percentage of visitors leaving after viewing one page on average
15% increase YoY
New User Acquisition Rate
Growth rate of new visitors accessing Gambian websites annually
78%
Mobile Traffic Share
Proportion of web traffic coming from mobile devices in Gambia
In 2026, Gambian websites are experiencing increased user engagement, with session durations averaging nearly four minutes. The surge in mobile traffic, accounting for 78%, highlights the importance of mobile-optimized content for local audiences. The growth in monthly active users shows a rising digital presence, driven by expanding internet access and smartphone adoption.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.