In 2026, Afghanistan's average session duration on websites is estimated at 3 minutes 45 seconds, reflecting moderate user engagement amidst rising digital access. Mobile usage dominates, accounting for 65% of web traffic, indicating the importance of mobile-friendly content. The bounce rate remains relatively high at 52%, suggesting room for improved content relevance and user retention strategies.
Pages per session have slightly increased to 2.1, showing users are exploring more content during visits. The 8% growth in session duration from 2025 signals growing digital literacy and internet penetration. As Afghanistan continues building its digital infrastructure, these metrics highlight evolving user behavior and potential for targeted web optimization efforts.