Gambia's e-commerce sector is rapidly expanding, with an estimated revenue of $45 million in 2026. Increased internet penetration and smartphone usage are driving online shopping adoption, especially in urban areas. The growth of same-day delivery services is enhancing customer satisfaction and market competitiveness, with nearly a quarter of online orders now opting for fast delivery options.
The rise in mobile e-commerce is significant, accounting for 65% of transactions, reflecting the country's mobile-first digital strategy. As more local retailers embrace online platforms, the sector is expected to continue growing, supported by infrastructural investments and government initiatives to boost digital economy development.