E-commerce Statistics in Austria (2026)

Austria's e-commerce sector has experienced significant growth, reaching €12.5 billion in revenue by 2026. The surge in digital payment methods, now used by 76% of consumers, has facilitated faster transactions and increased trust in online shopping. The adoption of same-day delivery services has climbed to 48%, reflecting consumer demand for quick, reliable delivery options. The average order value has stabilized at €85, indicating mature consumer spending habits.

The online shopping penetration rate stands at 68%, showing widespread acceptance of e-commerce across Austria. Retailers are investing heavily in logistics infrastructure to support same-day delivery, which now accounts for nearly half of all online orders. This digital transformation has enhanced customer satisfaction and loyalty, positioning Austria as a competitive player in the European e-commerce landscape. Continued innovations are expected to further boost growth in this sector.