Ad Creative Performance Statistics in Gambia (2026)

In 2026, Gambia's digital advertising landscape demonstrates a growing engagement rate, with CTRs averaging around 2.8%. The increased access to smartphones and internet connectivity has contributed to higher ad impressions, particularly on mobile devices, which account for over 60% of total impressions. Local businesses are increasingly allocating budgets toward social media and mobile ads, recognizing their effectiveness in reaching Gambian consumers.

Despite the relatively low CPC of USD 0.25, the total ad spend has surged to USD 18 million, indicating a healthy growth in digital marketing efforts. Social media remains the dominant platform, with approximately 6 million users reachable through targeted campaigns. This trend underscores the importance of digital channels for Gambian brands aiming to expand their market presence in the region.