€1.20
Average CPC (Cost Per Click)
Average cost for Facebook CPC in France in 2026
€15.50
Average CPM (Cost Per Mille)
Average cost for 1000 ad impressions on Facebook in France
€45 million
Monthly Facebook Ad Spend
Total monthly expenditure on Facebook ads in France
32%
Digital Ad Market Share
Facebook's share of the digital advertising market in France in 2026
150,000
Number of Active Facebook Advertisers
Number of businesses running Facebook ads in France in 2026
In 2026, France's Facebook advertising landscape continues to grow, with CPC averaging €1.20 and CPM reaching €15.50. Businesses are investing heavily, with a total monthly ad spend of €45 million, reflecting strong digital marketing adoption across various sectors.
The competitive nature of Facebook ads in France is evident, capturing 32% of the digital ad market. With over 150,000 active advertisers, companies are leveraging targeted campaigns to reach diverse audiences, emphasizing the platform's importance in France's digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.