45 minutes
Average Daily Short-Form Video Consumption
Finnish consumers spend an average of 45 minutes daily on short-form videos.
78%
Percentage of Marketers Using Video Ads
Most Finnish marketers incorporate video advertising into their campaigns.
TikTok
Top Platform for Short-Form Videos
TikTok remains the leading platform for short-form video content in Finland.
6.8%
Average Engagement Rate on Video Ads
Video ads see an average engagement rate of 6.8% among Finnish audiences.
12% annually
Video Marketing Budget Growth Rate
Finnish companies are increasing their video marketing budgets by 12% each year.
In 2026, Finland's short-form video landscape continues to grow rapidly, with consumers dedicating nearly an hour daily to engaging content. Marketers are increasingly adopting video ads, with over three-quarters integrating them into their strategies to reach digital-savvy Finns effectively.
TikTok dominates as the preferred platform, reflecting its popularity among young Finnish audiences. The rising investment in video marketing and high engagement rates underscore the importance of visual content in Finland's digital marketing ecosystem.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.