By 2026, social commerce in Fiji is projected to generate approximately FJD 85 million, reflecting rapid growth driven by increased internet penetration and smartphone adoption. With over half of the population participating in social shopping, platforms like Facebook Marketplace dominate the space, indicating a shift towards digital retail channels. Local businesses are increasingly leveraging social media to reach consumers directly, fueling this expansion.
The rise in active social shoppers and higher transaction values suggest a maturing social commerce ecosystem. As digital literacy improves and payment methods become more accessible, Fiji's social commerce market is expected to continue its upward trajectory, offering new opportunities for entrepreneurs and consumers alike. Continued investment in digital infrastructure will likely bolster this growth in the coming years.