12%
Social Commerce Market Share
Fiji's social commerce market accounts for 12% of its total e-commerce sales in 2026
45%
Top Category - Fashion
Fashion remains the leading social commerce category, comprising 45% of all social shopping transactions
FJD 150 (USD 70)
Average Monthly Spend
Average Fijian spends around FJD 150 or USD 70 per month on social commerce platforms
Facebook 65%, Instagram 25%, TikTok 10%
Social Media Platform Usage
Most social commerce activity occurs on Facebook, followed by Instagram and TikTok
52% of buyers influenced
Influencer Impact
Over half of social commerce buyers report purchasing decisions influenced by local influencers
In Fiji, social commerce continues to grow steadily in 2026, with fashion dominating as the primary category. The sector makes up 12% of the country's overall e-commerce, reflecting increasing digital engagement among Fijians. Popular platforms like Facebook drive most transactions, supported by local influencers shaping shopping habits and preferences. Consumers are spending more, with average monthly expenditures reaching USD 70, indicating a robust social shopping culture.
The dominance of fashion and influencer marketing highlights Fiji's evolving digital landscape. Younger demographics and urban residents lead social commerce adoption, while the rise of visual content boosts engagement on platforms like Instagram and TikTok. Businesses leveraging social media are experiencing higher sales, emphasizing the importance of digital strategies. Overall, social commerce is becoming a vital part of Fiji's retail ecosystem, fostering more local and regional trade.
Frequently Asked Questions
What are the most popular social commerce categories in Fiji?
Fashion, electronics, and beauty products are the top categories, with fashion leading at 45% of social commerce transactions in 2026.
How has social media influenced shopping behavior in Fiji?
Over 52% of buyers report being influenced by social media and local influencers, significantly impacting purchase decisions and driving sales growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.