Fiji's mobile search share has surged to 72% in 2026, reflecting increasing smartphone adoption and digital engagement among its population. The growth in mobile advertising expenditure, reaching FJD 45 million, showcases the nation's expanding digital marketing ecosystem. With 85% of Fijians owning smartphones, businesses are prioritizing mobile-friendly strategies to capture this active user base and drive mobile commerce revenue of FJD 120 million.
The widespread use of mobile apps, at 68%, emphasizes the shift towards app-based services for shopping, banking, and entertainment. This digital momentum positions Fiji as a rapidly evolving market in the Pacific, with significant opportunities for local and international brands to leverage mobile marketing. Continuous investments in mobile infrastructure and digital literacy programs will further accelerate this growth trajectory in the coming years.