Fiji's mobile commerce sector is experiencing rapid growth, driven by increased smartphone penetration and improved internet infrastructure. In 2026, nearly half of the population engages in online shopping, reflecting broader digital adoption and convenient payment options. The rise in digital payments indicates a shift towards cashless transactions, boosting overall e-commerce activity across the islands.
The projected revenue of FJD 320 million signifies a robust digital economy, supporting local businesses and new startups. With an average transaction value of FJD 85, consumers favor smaller, frequent purchases. Continued investment in mobile technology and digital payment platforms will likely sustain Fiji's e-commerce expansion, making mobile commerce a vital component of its digital future.