Facebook Marketing Statistics in Fiji (2026)

In 2026, Facebook remains a dominant social media platform in Fiji with approximately 650,000 active users. The high engagement rate of 12 minutes daily indicates strong user interaction, providing businesses with ample opportunity for targeted advertising. The total ad spend has reached FJD 15 million, reflecting increasing investment in digital marketing. Many local businesses now rely heavily on Facebook to reach consumers, especially in urban areas where digital connectivity is robust.

The proliferation of business pages, now totaling around 45,000, showcases Fiji's expanding digital marketplace. The average CTR of 1.8% suggests effective ad campaigns, though there's room for optimization. As digital literacy improves, more enterprises are leveraging Facebook's advertising tools to grow their customer base. Overall, Fiji’s social media marketing landscape continues to evolve with increasing focus on personalized, data-driven advertising strategies.