Fiji's cross-border e-commerce sector has experienced significant growth, reaching approximately $150 million USD in 2026. The majority of transactions are conducted via mobile devices, reflecting high smartphone penetration and digital engagement among consumers. With over 62% of the population actively shopping online, the market shows promising expansion potential. Local infrastructure improvements and increased trust in digital payments have contributed to this upward trend.
Consumers in Fiji tend to make smaller, frequent purchases with an average transaction value of around FJD 220 (USD 110). The rise in active buyers—about 620,000 individuals—indicates a broadening digital economy. Cross-border shopping is particularly popular for electronics, fashion, and specialty foods, driven by better access to international retailers. Continued investments in logistics and digital payment systems are expected to further propel growth in this sector.