Ethiopia's digital advertising landscape continues to expand in 2026, with Facebook ads becoming a vital channel for local businesses. The average CPC of $0.12 reflects the country's growing online presence and competitive pricing. The CPM of $2.50 indicates reasonably affordable reach for advertisers aiming to target Ethiopia’s expanding internet user base, which now exceeds 25 million users.
The digital ad market in Ethiopia is valued at approximately $120 million, driven by increased smartphone penetration and mobile internet access. With over 15,000 active Facebook advertisers and 35% of local businesses utilizing Facebook ads, the platform remains a dominant advertising medium. This trend suggests sustained growth in digital marketing investments and brand awareness campaigns across various sectors.