Facebook Marketing Statistics in Estonia (2026)

In 2026, Facebook remains a dominant social media platform in Estonia, with approximately 78% of internet users actively engaging on the platform. Marketers are leveraging Facebook's extensive reach to target audiences effectively, with ad spend reaching €45 million, reflecting a mature digital advertising landscape. User engagement remains high, with an average of 12 minutes spent per session, indicating strong user involvement.

Social commerce is booming, with around €6 million in transactions driven through Facebook Shops and integrated marketing campaigns. Businesses are increasingly adopting Facebook for direct sales and customer interaction, boosting overall online retail. The platform's targeted advertising capabilities continue to help Estonian brands enhance their visibility and sales in a competitive digital economy.