Estonia's digital advertising landscape in 2026 shows a steady increase in engagement, with an average display ad CTR of 0.45%, indicating effective targeting strategies. The total digital ad spend has reached approximately €180 million, reflecting growing investment in online marketing channels. PPC campaigns remain vital, with around 45,000 active campaigns and an average CPC of €0.35, highlighting competitive bidding environments. Mobile ads continue to outperform desktop, with a CTR of 0.65%, emphasizing the mobile-first approach.
The digital marketing sector in Estonia is expected to keep expanding, driven by increased internet penetration and e-commerce growth. Businesses are focusing on personalized, targeted advertising, which is reflected in higher CTRs and ad spends. As digital ad effectiveness improves, local companies are likely to allocate more budget toward PPC and display advertising, strengthening Estonia's position as a digitally matured economy in 2026.