In 2026, social commerce in Eritrea continues to grow rapidly, with approximately 2.5 million users actively engaging in online buying through social platforms. The average user spends around USD 45 monthly, indicating increasing trust and convenience in digital transactions. Fashion remains the most popular category, followed by electronics and food delivery, reflecting evolving consumer preferences and urbanization trends.
Mobile devices dominate social commerce activities, accounting for over USD 1.2 billion in transactions. Facebook leads as the primary platform for social shopping, with significant activity on WhatsApp and Instagram. This digital shift enhances market reach for local vendors and international brands alike, fostering economic growth and digital inclusion, especially in urban centers across Eritrea.