By 2026, Facebook remains a dominant social media platform in Eritrea, with over 1.2 million active users. The advertising market on Facebook has grown significantly, reaching USD 5 million, reflecting increased digital marketing efforts among local businesses. Social media penetration has risen to 35%, driven by improved mobile internet access and smartphone affordability, expanding digital reach across diverse demographic groups.
Engagement rates on Facebook have increased to 4.2%, indicating higher user interaction with content. The rise in mobile internet users, totaling around 2 million, supports the growing digital economy. Businesses increasingly leverage Facebook for brand awareness and sales, capitalizing on the platform's wide reach despite infrastructural challenges. Overall, Eritrea’s social media landscape is becoming more vibrant and commercially active.